Everything You Deserve to Know About Better Amino / QA
ReSemeaApril 27, 20269 min readHello everyone.
This is our very first developer blog — and what we really want to do here is connect with all of you. There is a lot going on around us, and the way things are pushing forward every day is concerning. Not just for you, but for us as well.
We noticed that everyone deserves more information and more transparency. Everyone having same curiosity with the same questions and not finding a real answer. And honestly, due to the busy schedule, there was no time to establish a proper communication channel. But let that change now. In this Q&A, we are covering almost every question that could arrive in any user's mind.
All the information we are putting here will also be available on the website in the blog section — because yes, we are launching our website as well and trying our best to get it live today.
So here we go, putting it out as the creators ourselves.
What is Better Amino?
Better Amino was started by an individual during his job tenure, a few months ago.
And it is true — the app development did not start when Amino got shut down. It was even before that. It was just a thought at night. Creating something. The vision was not even clear at the time, but something came to mind. One call at night, another person agreed, and the project took its very first step toward development.
The creator himself was not even aware that Amino could shut down. He was not involved in whatever was going on around Amino at the time.
Even after a full month, the vision was still not clear. Just development was happening — but why, and what were we actually making? That was not clear either. And then, one day, the project started getting its own identity. Slowly. Day by day.
The aim became Better Amino. The vision became clearer.
We had noticed a lot of things inside Amino that were making it difficult to scale for millions of users and establish a proper user base. When Amino closed, we identified a lot of case studies, read about them, and through our own observation and understanding — we identified the core issues, linked them with each other, and found our way of understanding every single part of what that application was.
And to be very clear — we are not associated with Amino in any condition. We had no codebase, no components, no insight into what technologies they used or how their servers were structured. Nothing. Every single line of this application is written from scratch.
And the way we designed it from scratch — we were aiming for something. The baseline we built was a well-thought-out process of knowing what we are trying to create.
Why Does It Feel So Familiar?
When Better Amino surfaced on the internet, a lot of people felt something very close to Amino. Everything felt similar — or exactly like it.
The reason the creators were able to make something like this is because they understood the application as a user first. How each function feels. What the motive is behind every little thing — whether it is online members, profile customization, or anything else. And this is the result of the hard work a person put in over several months. Every night. Without sleeping.
What Problems Are We Trying to Solve?
It is true — Amino provided the best possible optimization it could. But it was still lacking what users were actually trying to get.
Amino was running on an old tech stack and outdated technologies. And it is also true that Amino lost its real identity in 2021 when it was sold. It stopped being updated. The code became too messy and too complex to touch, let alone renovate. But all of that is about the application side — what we want to talk about is something else entirely.
The biggest gap in Amino was the bridge between communities and users.
Amino divided its users through fragmentation. Communities covering the same topics had no communication bridge between them. So a new user would come in, join a particular community around a topic they love — and find very few people online. That gave a negative impression not just of that community, but of the entire application. The whole thing felt dead.
And the discovery page? It was not really a recommendation. It was a floppy filter — showing the same communities to all users who selected the same topic. No algorithm. No recommendation engine. Not reliable for finding the most active community, or where a person should actually go.
This is the problem we do not see in other applications that target a global audience — because they use strong recommendation engines. They don't divide their users into fragments.
QuoteAmino was turning communities into fragmented ghost towns. Each user isolated. Each community feeling empty. And a new user, stumbling into a dead community, would assume the whole application is dead — and leave.
That is how user acquisition dies.
The second major problem — underage moderation. Too much immaturity in leadership positions. Communities being handled by teenagers, with biased opinions, off-topic decisions, no accountability. And because of the fragmentation issue, a user could not escape it — no matter which community they went to, they would find the same thing: teenagers wanting to be kings of ghost kingdoms.
So our goal became clear.
Build a global engine that connects communities and gives them a proper bridge to communicate with each other. A global system running in parallel — with a top-tier moderation structure where leaders and creators have accountability for their actions. A system that runs on rules, not on what a single person thinks or feels.
What is Better Amino Bringing?
Let us be practical here.
It is not possible to develop a complex application in very little time. When Amino was developed, it had a big team from Silicon Valley — engineers from Google. It took years of work to become what it eventually was. And even that couldn't survive.
So at least we also deserve time to build what we want to build. The application is still a baby. It will take time to grow. But the moment it becomes what we are building it to be — you will love it.
Global Community Protocol
In the first version of the beta, we are releasing Better Amino as a single global community protocol. We have already created a path for the long term, and communities are very much on that roadmap — but the first version will focus on a single global experience. We want to see how users respond. Everything else reveals itself after release, and we will push forward based on that feedback.
Theme Engine & App Customization
We are building a store for app customization themes — similar to how joining a community on Amino would change your app's look based on the topic. The theme engine provides themes inside the store where you can install up to three themes at a time and swap them every seven days.
What does this give you? Every user gets to decide how their application looks and feels. We built it on a proper engine — so it doesn't break layouts, and text visibility never fades. Theme engine will be available globally. For communities, the theme is handled by the creators and leaders, and whatever theme they set will be visible to all community members.
Separate from this — there is app appearance: dark, light, and minimalistic themes. Both systems are independent of each other.
Content Creation
We support multiple methods of content creation — rich blogs with almost every formatting type available, previewing before posting, regular content posts, media posts, and inbuilt links. From writing a proper long-form blog to creating edits — almost all types of content creation are supported. And we will keep expanding this.
Messaging
Better Amino supports the same familiar structure as Amino — private chat, group chat, and one-on-one chat — with all the options you'd expect: cost, chat pin, mute, custom backgrounds.
Profile Customization
We have gone pixel-perfect on profile customization. Months of work went into making profiles look their best. We are still not fully satisfied — and we will keep working on it. But what you will see on launch is everything you could think of when it comes to editing and customizing a profile.
There are many more things to explain, but putting everything here would make this blog too long. The day the application launches, you will see everything. We will also be posting tutorials and demos for every feature we can.
Your Questions, Answered
How many developers are working on this?
We would like to not answer this question — and we want to be honest about why.
We would rather show you results before telling you who is behind all of this. Sharing exact numbers and the internal situation during development creates unwanted problems we are not ready to handle. It opens doors for people who want to dig into unverified things for the wrong reasons.
When the right time comes, we will talk about everything — and we would love to hear from you as well. But right now, this is not the information that changes what we are building for you.
Why is the application getting delayed every day?
This deserves a real answer.
When we started pre-registration, the goal was to get very few users. We were just trying to build in public. But then it burst the internet — the amount of pre-registrations we received was honestly insane. And with that comes responsibility. Well-thought-out work. And that also became the reason the app was not live when the date was set for the week after pre-registration.
We completely understand the frustration. Everyone is right to ask. But the main thing is — we are not a big company. There is no large team all working on the same thing simultaneously. This is being handled by individuals.
Earlier, the focus was purely development and there was no one around. Now there are multiple channels to manage at the same time — Discord, social media coordination, upcoming features — and on top of that, unexpected issues come up constantly.
The app getting removed from the Play Store, for example — that shifted all focus toward getting it back live. Then came the full rebranding process. And rebranding is not easy when you care. Everything has to align — name, logo, every graphic you touch. All of that contributed to things being unreliable on the timeline.
What we can say honestly: things are now much more stable. The app is back, and we are continuously working on it.
What about voice chat?
A lot of people are excited about voice chat. As creators, we love it too — and we implemented it. But we have not opened it to users because it has issues at this initial phase.
From our case study and investigation, we have a proper understanding that voice infrastructure — while not the only reason — was one of the contributing reasons that Media Lab shut Amino down completely. We don't want to walk the same road.
We will enable it. But before every new feature, we want the foundation to be stable first.
What about iOS and the web?
There is no technical limitation here. We have the capability to ship on the App Store and on the web. But we are being held back by funds.
We are managing everything with our own money. Once the app is published and we start some monetization channels, we will immediately push the things we are currently holding back — iOS, web, and everything else that costs money to move forward.
We want to see the market fit first. If users come, if the application has potential — then we will bring the bigger plans forward.
What about the Sponsor Program?
After launch, we will start a sponsor program — and it will be different from Amino Plus or a regular in-app subscription. The sponsor program works outside the application as a separate, isolated framework. It is what will give us financial stability — because running a system this complex without it is simply not possible.
One Last Thing
Everyone is excited about what is coming — even before it has been released. The love we have seen is not something we expected.
But that love is the result of someone working overnight without feeling tired, when there was no one watching, when there was no one to hold our hands, and when there was not even a single person thinking this would become something.
We see you. And we are building this for you.
— The Better Amino Team